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Posted by & filed under SEO, Blog, Digital Marketing.

Do you want to get more leads from your for your commercial cleaning services? Cleaning service SEO can make the right thing for your business.

Why does cleaning business cleaning brands should work on making an effective SEO plan? To understand this, you should know this data that 68 % of online journeys start from search engines. Hence having a good SEO rank for your cleaning website increases the website traffic and boosts the number of inbound leads. Since we all know that inbound leads are one of the best quality leads.

Cleaning brands may get a good rank on SERP with paid ads, but the twist is that users click more on organic results than paid results. That means organic clicks have more impact than paid clicks.

Use SEO for cleaning business as an opportunity to achieve business growth with less investment and high ROI. Before planning SEO consider the following points to get success faster!


A Simple Guideline To Utilize SEO For Cleaning Business

Set a SEO Goal

All plan starts from a goal. Hence identifying the SEO goal is critical to building a successful SEO plan to grow cleaning business online. Set an object of your SEO plan and realize your dream for your cleaning brand. Think about where you want to see your brand in the near future.

Ask yourself:

  • Why does your cleaning website need SEO? 
  • Do you want to drive more traffic?
  • Do you want to generate more leads and tractions?
  • Do you want to enhance your brand reputation in the local market?

Answering these questions can make things clear and take you closer to your cleaning SEO goal.


Find The Right SEO Keywords

Finding the right SEO Keywords is the foundation of SEO. As in all types of SEO, using keywords are constant. So, make sure to get all valuable cleaning service keywords before starting with the next step

Know your Target Customers

Understand your potential customers to get insights into their search intent. Knowing the target search intent is a hint to the right keywords. Invest more time in research to know your target audience deeply. Understand what terms they use to search queries regarding your niche, and know their preference and pain points.

Conduct Competitive Research

Take competitive research on the leading brands in the cleaning industry to get a hint from their SEO keyword pattern. The competitive research on SEO keywords for cleaning will reveal the trends. You will also get insight on what actually works and for the base of your SEO plan.


Choose Specific Keywords

Local keywords or specific keywords are very crucial for commercial cleaning company SEO. You can dodge the competitiveness of SEO with these local or specific keywords as they target small groups. Target SEO brings results faster and boosts local reach in targeted demographics. Local keywords also improve the online visibility on the SERP of local search for cleaning companies.

Use SEO Tool

Use SEO tools like Google Keyword Planner, SEMRush, Yoast SEO, and Google Analytics to find a comprehensive list of keywords. Know the competitive value of your target search terms. Check out the various metrics to understand the performance of those search terms. 

Keyword Analysis

Before making a final list of keywords, analyse all cleaning services SEO keywords to get more insights into their performance. This practice will improve cleaning business rankings on SERP and drive more attention to potential customers.

Make a final list of Keywords

Create a final list of keywords, including both competitive and long-tail searches. You can create an in-depth classification of keywords and segregate them based on their nature. For example, mention the web page and write the target keywords for that page. Try to cover all keywords this way.


On page SEO optimization

Website Content Creation

Content writing and marketing is a crucial element of the on-page SEO optimization process as promoting keywords through content is easy and effective. The more efficiently markets utilize SEO-optimized content, the faster they will get a good rank on SERPs. 

 User-focused content helps in cleaning business branding with SEO. It covers all answers to the queries that people ask on the internet. Hence, search engines push the rank of websites with good content faster to offer quality solutions to their users. Local content is another important factor strategy of local SEO for cleaning companies. It helps to improve the website’s visibility on local searches and enhance its relevance for potential customers in the target location.

Local content will also improve the domain authority of the cleaning website. Local content is king as it drives quality backlinks and establishes a trust signal to both search engines and potential customers.

Types of Cleaning Website Content

•    Blog post

•    FAQs

•    Infographics

•    Website copies

•    Call to Action (CTA)


Create local content through this type of content based on the queries and pain points of local customers. Promote this content on each location page of your cleaning website.

cleaningcompany-landing-page -design

Use SEO-optimized Images and Video

Increase your cleaning website’s credibility and authenticity with SEO-optimized images and videos.

Internal Link building

Internal linking or deep linking is one of the most strategic ways of the website link-building process. Through internal link building you can boost engagement of your website by building links among different webpages of your website. Deep linking helps to decrease the bounce rate.

Optimize URLs and Meta Details

Optimizing URLs and Meta details of all pages of your website by incorporating keywords and appropriate tactics is a part of search engine optimization for cleaning companies. This process is called Keyword Optimization. 

Keyword Optimization for cleaners is crucial to push the rank of your website on search results. However, make sure you incorporate keywords in an appropriate way without forcefully stuffing them in on-page elements.


Off Page SEO

External linking increases domain authority and increases inbound leads because it allows you to obtain backlinks from highly ranked websites. However, it should come from a website with a different domain. 

84 % of SEO experts believe link building has a big impact on brand authorityInbound links indirectly push SEO ranking for cleaning companies as it will drive more potential audience to your website.

Pro Tips to Build high-quality links for Cleaning Websites

  • Post blogs on guest posting sites.
  • Offer free resources on online portals with high domain authorities.
  • Ask for recommendations from local brands.
  • Do affiliate marketing and collaborate with brands.
  • Conduct social media marketing to drive more website traffic on your cleaning company website


You can choose our consulting services for affordable SEO for cleaning companies. We will provide you with a specific SEO strategy based on the needs of your SEO goal.

Technical SEO

Website Performance Optimization

74 % of experts say user experience is vital to boost sales and the best part is high UX improves the user-friendliness of a cleaning website and it pushes up the SEO score on SERP. 

Cleaning business website optimization is a core part of technical SEO. It improves the visibility and performance of the cleaning website. As a result, users can access the website more easily.

Pro tips to improve the Basic User experience of the cleaning company

•    Website speed

Optimize your website speed within 2 to 3 seconds.

•    Website responsiveness

Turn your websites responsive to all devices (Mobiles)

•    Page loading time

Optimize the page loading time to less than 4 seconds.

•    Page structure

Organize individual page structure and website structure into a more efficient design.

•    Redirects

Minimize the number of redirects in your cleaning website

•    Use HTTP Protocols

Enhance the data security of your website with HTTP Protocols

•    Turn resources crawlable

Make sure all content and resources on your website are crawlable

•    Optimize the conversion mechanism

Hire expert SEO for cleaning business to optimize websites that boost the conversion rate.


Local SEO

Local SEO is one of the most effective SEO strategies for cleaners. People always find their nearby cleaning services. It will make your commercial cleaning services appear in ‘cleaners near me’ searches. Data revealed that ‘near me’ searches have increased more than 500 %.

Do you know 80 % of local searches convert?  That means, the more you reach the people of your business locality, the more you get customers.


Optimize the website on a regular organic result

Incorporate local and specific keywords in your website that address the pain points or queries of a target local cleaning industry.

Build up local services pages for each local market and include local SEO-optimized keywords in service pages.

Embed the website on Google Maps and update all locations on Google Maps.

Build a Google business profile

Update all up-to-date information about the company on the Google Business profile on various details like contact number, services, locations, contact details, and other relevant information.

Business listing

Get your cleaning business listed on other relevant local business sites.

Online reviews

Ask for reviews from satisfied clients for your business.



Are You Ready To Hire a Company For Cleaning Services SEO? Book A Free Consultation Now!

Have you found the technical SEO part a little confusing? Talk to our cleaning service digital marketing experts now because with experts SEO for cleaning business processes becomes easy and hassle-free. Reach out to us today to book a free consultation session with us!


Common Faqs

Yes, you should focus more on location-based keywords or terms or phrases that people from your target localities use. Your target keywords should be very focused on what you do or offer to your target audience.