SEO & PPC: How They Work Together?

SEO (search engine optimization) is often referred to as a marathon, whereas PPC (pay-per-click) is referred to as a sprint. It is time to shift this mindset and recognise that marketing is a triathlon. Each stage of the marketing race is distinct and necessitates a different set of strategies. What is the distinction between SEO… Continue reading SEO & PPC: How They Work Together?

How Can SEM Help Your Business?

If you’re not using search engines to pitch your company these days, you’re losing a lot of potential exposure. Because we don’t know if you are aware or not but Google manages and controls around 3.5 billion search queries each day.   Nevertheless, search engine marketing provides more than just visibility. In this article, we’ll… Continue reading How Can SEM Help Your Business?