Why is Digital Marketing Essential for CBD & Hemp Businesses?
The CBD and Hemp industry is rapidly growing. Its global market value, which was valued at $7.71 billion in 2023, is expected to grow at a 15.8% CAGR from 2024 to 2030.
However, we must address that market demand and competition are directly related. Hence, growth brings fierce competition. You may have noticed how new brands emerge every day if you are part of the CBD and hemp market. Your business will need a strong online presence to cut through the noise and make your brand voice heard.

But, regarding digital marketing for CBD and Hemp, restrictions and stringent rules create roadblocks. Platforms like Google, Facebook, and Instagram place strict limitations on hemp & CBD advertising. So, it’s pretty clear that using traditional PPC campaigns is challenging. That’s how many emerging brands fail to reach the right audience.
Is there any alternative online marketing channel for Hemp or CBD products? Yes, what’s better than organic marketing? SEO and content marketing can be some of the best alternative advertising strategies. They take time but can create a competitive edge for your brand.
How do they work?
SEO can boost organic traffic by taking your website to a good rank on the first page of the search engine ranking page. On the other hand, content marketing will generate demand and, hence, new customers by educating potential customers. And guess what? Both eventually enhance sales in the long run and promote sustainable business growth.