Category: Blog

You open Google Ads and see only 23 conversions from your campaign. Then you check GA4, and it shows 40.  So, which should you trust?  Let’s understand what causes the GA4 and Google Ads conversion mismatch. They are two different platforms. So they measure and report conversions differently. The attribution rules, date logic, counting methods, and data sources are all very different, so it’s normal for the numbers… Continue reading Why GA4 and Google Ads Show Different Conversion Numbers?

You’ve created your Google Ads campaign, added your keywords, written your ads, and set your budget. Next, Google asks for your Google Ads business verification to run the ads smoothly. Through this Google Ads verification process, Google verifies the advertisers. And, not only that, but they also confirm whether the advertiser complies with the legal requirements for their industry and location and… Continue reading Google Ads Verification Requirements for Businesses

Google, Meta, and Microsoft (Bing) tightened their healthcare advertising policies. After years of deceptive patient brokering, misleading lead generation, and unethical addiction treatment advertising, they brought this rule into effect to establish trust. Now, these platforms rely on LegitScript certifications. It is an independent third-party compliance company. Most healthcare businesses that belong to regulated categories need to be… Continue reading LegitScript Certification for Google Ads: Complete Guide

Google Ads not spending budget- one of the common pain points for many businesses. Just imagine you set up the ad with a healthy budget. You allocate enough budget.  Still, it sat the entire week; there was absolutely no profitable spending. There were low impressions, no leads from phone calls or form fills, and even no website traffic.  If you want to… Continue reading Google Ads Not Spending Budget? 15 Proven Fixes

Google Ads doesn’t completely ban drug-related advertising. However, Google Ads drug policy places strict restrictions on prescription medications, prescription drug services, unapproved substances, and opioid painkillers. Depending on the advertiser’s location and certification status, it also restricts the promotion of health care. A quick note before we begin. TTC has been offering PPC services in the health care industry for a while now.… Continue reading Google Ads Restricted Drug Terms: What You Can and Can’t Advertise

TTC has handled Google Shopping Ads for medical businesses across the globe, facing account suspension challenges. Many of them were unaware of the approval or supply certification. This is very much mandatory to get pre-authorized to run shopping ads in the particular country.  So, how have we overcome these challenges in Google Shopping Ads for medical businesses in the UK?… Continue reading How to Overcome Google Shopping Ads Challenges for Medical Businesses in the UK?