Why Your Paving Slab Products Are Disapproved in Google Merchant Center (And How to Fix Them)

Right after Google Merchant Center product disapproval for paving slabs, you will most likely find, ‘‘What is the clear reason for GMC disapproval?’ Well, there are multiple reasons for GMC policy violations. 
When product information mismatches with your website’s product pages, even a single misalignment can result in non-compliance.  
If you got a data quality warning earlier and have ignored it, this can also be one of the reasons for account suspension. 
Missing crucial attributes in your product data can also lead to your product being taken down from shopping ads or free listings. 
So, is there any fix? Yes. Complying with the GMC policies and local regulations is the only way to fix such issues. 
In this blog post, we will share some fixes we have applied for our client for PPC./ Google shopping ads; everything we will talk about will be from our first-hand experience. 

Key Takeaways 

Before we start talking about fixing the Google shopping ad issue, we just want to make some concepts clear for you. Google Merchant Center disapproval can happen at the product level. Or, you can get a suspension of the full account. 

• For multiple data quality warnings or Google Merchant Center diagnostics flags, account suspension happens. 

• Price or availability mismatch with your website mostly leads to Preemptive item disapproval (PID). This is actually the account-level disapproval. 

• Lack of transparency in return policy, price, or misleading claims in product information can also become serious. If you don’t fix them in time, this can be a bigger issue than the whole GMC account disapproval. 

Problem 1: Data Quality Warning: Still Don’t Know What Is Going Wrong 

We have seen many of our clients have a temporary account flag. This all happened because of ignoring the data quality issues. Data quality issues can, on a temporary basis, limit ad performance. Later, one may have to face product or account suspension. 

What is the Fix? 

• Keep track of the product data, such as product identifiers like brand name, MPNs, GTINs, barcodes, and UPIs. Make sure they are accurate and valid. 

• Give the product supplier name. If you manufacture the product yourself, give your product name 

• If you distribute products, fill in the placeholder using the supplier name. 

• Never use excessive capitalization in product headings. Keep it simple and neutral. 

Problem 2: Product Feed Errors  

Google Merchant Center product disapproval for paving slabs can also happen from a product feed and website mismatch. A single error can cause your product to be suspended. 
Only GMC feed optimization can help here. Our team always follows this process: 

• Regularly monitor the feed and shared data [brand name, GTIN, MPN] 

• If any flag arises due to an incorrect product identifier or invalid value, try to fix it quickly 

Problem 3: Price and Product Availability are Not Matching 

If the price and product availability status on your website do not match the feed, the product disapproval can happen. It happens gradually.  
In fact, one of our clients in California ignored the multiple item-level flags until the whole Google Merchant Center account got suspended. 
What is the Fix? 

• Monitor the product price on your website. Keep it updated on the landing page. 

• Remove the out-of-stock product from the landing page. 

• Reflect the total cost of the minimum purchasable quantity in case of wholesale or bulk pricing. 

Problem 4: Website Credibility Problems 

See, when you are running an Google shopping ad campaign, Google reviews your website. 
 Most of our clients focus only on the landing page, while the website is equally important. 
So, what are those issues we take care of? 

• Website user experience, like checkout, security, and payment gateways 

• Clear and transparent return policy, shipping process description, and pricing 

• Customer care, 24/7 contact number 

• Monitoring the broken link 

Problem 5: Product Attribute Missing 

This one is very crucial for apparel or clothing brands. Filling in all product attributes will be important to boost the performance of the shopping ad. 
You should not miss out the required attributes like gender, size chart, color, and age group.  If possible, try to share some extra details. This increases the data quality. 

Problem 6: Policy Violation, Lack of Transparency or Product Category Restriction 

Google Merchant Center policy violations from lack of transparency or promoting restricted products will disable the whole account, 
If you are promoting the approved product in the wrong way, this can also lead to a category restriction flag. 

What is the Fix? 

• Never use marketing gimmicks for product descriptions. 

• Don’t make any false claims. 

• Give clean facts and accurate data. 

• Use very clear text showing the usability of the products. 

• Clearly showcase who the product is for 

Things Businesses Often Overlook 

Whenever Google gives a flag and warning, we see many of our clients tend to ignore it. Finally, when the GMC account gets suspended, they start to worry. However, they remain clueless, asking, “Nothing wrong with our feed; what causes the disapproval?” 
Here are the hidden mistakes they keep ignoring: 

• Not using the AI labels for using AI-created assets [images/ videos] [ source: GMC support] 

• Not complying with the local regulations 

• Shipping, tax details, bulk order cost and pricing mismatch with the website 

• Invalid or incorrect product identifiers 

• Use images in the correct size [500 x 500 pixels]  

• Keep yourself updated with Google Shopping policies 

Conclusion 

Google Merchant Center product disapproval for paving slabs takes down the ad from the shopping ad or free listing. It begins gradually and occurs at the item level. This happens at the account level. However, by regularly reviewing your product feed and staying up to date with Google policies, you can address disapprovals before they lead to account suspension.  
If you’re repeatedly facing product disapprovals or account suspensions despite making changes, we can help you. Our team can audit your Merchant Center account. We will identify policy violations and feed issues, and implement the necessary fixes. Book a free consultation now!