Common SEO Problems for Locksmith Business

SEO problems for locksmiths include technical issues like improper redirects and broken links and on-page missteps like duplicate content. If the problem persists for too long, it can hurt your website’s rank on Google. SEO issues can trigger lower visibility and low CTRs. You will end up losing valuable leads and potential customers.

Are you struggling with the same problems while doing SEO for a locksmith firm? You are at the right place. This blog will provide you with all the common problems of SEO and tips to fix them!

So, let’s start!

Common SEO Problems for Locksmiths [With Tips To Fix Them]

Problem 1: Negative Reviews on Google

Reviews are essential for local businesses like locksmiths. When it comes to online reviews, you will get mixed responses. Although getting only 5-star ratings, positive feedback, and attention from Google may seem lucrative –right? But, it is impossible. In most cases, things go out of hand, and locksmiths lose brand value due to poor management of bad reviews.

Here is how you can fix it:

Turn the challenge into an opportunity—reply to the negative feedback and address the issue. Thank them for raising such issues and trying to fix the problem as soon as possible.

Take your social handle and post the problem. Share the process of fixing it. You can also convince your customers to share their views through a video and text message. That’s how you can turn a negative review into a client testimonial.

Ask for honest reviews on social media sites and across all relevant review sites and platforms. You can get the ball back in your court through these prudent practices. Hence, the game of SEO for locksmiths will be all yours!

Problem 2 : Google Business Profile Verification Code Issue

Getting faulty pins from Google business profiles is a common problem for locksmiths. You have to take it seriously. Some credibility issues may arise in the future.

You can fix the problem by doing the following:

Start by changing the profile from private to public, then try again. If this fails, request a new pin. Make sure the NAP details are consistent on the profiles. This issue mainly arises due to changes in NAP. Sometimes you need to add video verification for GBP.

Problem 3: Lack of Location Priority

When people need a locksmith, they’re likely to reach for their phone to perform location-related searches. ‘Best locksmith near me’ or ’emergency locksmiths in San Francisco’ are some examples of location searches to consider.

Every local business targets specific locations for which they want their website to rank. If your website has a lack of location priority, you may fail to achieve the goal.

Let’s check how you can fix it:

The possible hack to solve this SEO problem for locksmith businesses is building location pages. Your website must include optimized location pages focused on each target area. Write local content for each page. Optimize the on-page elements with local keywords. Link each page with a separate Google business profile. Embed a Google map on your website. To drive traffic from targeted locations, organically push keywords for each page.

Problem 4: Duplicate Content

Duplicate content – one of the SEO mistakes to avoid at any cost. The problem of content delicacy arises when you post the same content on two different pages.

If you ignore the issue, it misleads the search engine bots, and even the problem of de-indexing can happen.

Here is how you can fix it:

Start by auditing your site. You can use Semrush, Ahrefs, or Google Analytics, Copyscape – all great tools. Once you find the duplicate content, take the following steps:

-Replace the content of any of the pages with relevant information.

-Use canonical tags to direct search engines on which page to feature in the search results.

-Use 301 redirects to guide users from duplicate pages to original ones.

Also Read: Common SEO Mistakes to Avoid For Locksmith Business

Problem 5: Broken, Oversized Image Issues and Lack Of Alt Text

Images are part of the UX on the locksmith website. Each image tells stories and engages users. It builds trust and convinces potential customers to book an appointment.

Oversized images, broken images, or a lack of alt text are common issues with images. These issues can hurt the website’s speed, affect the UX, and lower the rank on SERPs.

You can fix the problem by doing the following:

Oversized images

Post compressed version of image files. Image compression is optimizing image size for SEO without demising its quality. TinyPNG, Pic Resize, and Image Optim are some of the best tools for image file compression that you can use.

Broken Images

Use the site audit report to find broken images. Once you identify the broken images, you can replace or remove them. You can also fix the issue by changing the image URL.

Lack of Alt text

Alt text or alternative text describes the image to users. It lets users know the context of the image even before it appears. The motive is to keep users engaged and prevent the bounce rate.

Most locksmith businesses’ websites don’t have alt texts. If you are also one of them, fix the SEO issue now. Create unique and descriptive alt text. Put keywords into the phrases naturally without keyword stuffing.

Problem6: Keyword Stuffing and Low-Quality Content

Think of Google’s EEAT. What does it tell? The crux is high-quality, expertise-rich, authoritative content. The motive is to deliver the best results to users. Keyword-stuffed, low-quality content goes against the algorithm, right? If your site has outdated and keyword-stuffed content,  it also breaches the EEAT rule.

Here’s how to fix it:

Research and find topics that match your users’ search intent. Reflect on Google to get ideas, or you can generate ideas through competitive research. Address customers’ pain points from reviews, feedback, or community forums like Quora and Reddit. Once you create the topic, craft user-focused content. Make sure the write-up is easy to comprehend and free from errors.

To avoid keyword stuffing, try to put the keywords throughout the content. Avoid irrelevant usage. Follow a keyword optimization strategy.

Other than content, another tendency is to put keywords anywhere. It’s a bad idea. Incorporate the target keywords naturally in meta tags, descriptions, titles, and content body. If your target keyword seems odd in any context, use its variations or semantic phrases. Believe us, it will enrich your content. This will be proved as a masterstroke in your SEO strategies for locksmith businesses.

Final Thought On Common Issues Of SEO For Locksmiths

Apart from the problems mentioned above, locksmith businesses face several SEO issues. Issues with site speed, cannibalization, poor crawlability, and indexing are the most common. We have skipped the part here deliberately. They are core technical issues; you can only tackle them with professional help. Especially for new locksmith businesses, there is much to focus on.  The best remedy is to hire experts in SEO for locksmiths.  They will take care of everything regarding your site’s technicalities. In exchange, you will get peace of mind.

Are you looking for the best SEO experts for your locksmith business website? Contact the TTC team for a free one-on-one consultation today!