A question you ask yourself right after launching your service is, “How can I market my brand?”. The simple answer is through marketing and advertising. Do you believe this is as simple as it appears? If you have a clear marketing goal and a strong strategy then the process is streamlined. According to the… Continue reading SEO+PPC+SMO: Is This a Great Digital Strategy?
SEO (search engine optimization) is often referred to as a marathon, whereas PPC (pay-per-click) is referred to as a sprint. It is time to shift this mindset and recognise that marketing is a triathlon. Each stage of the marketing race is distinct and necessitates a different set of strategies. What is the distinction between SEO… Continue reading SEO & PPC: How They Work Together?