One of the primary goals for cleaners is to boost brand recognition and attract more clients in the local market. That is why cleaners should invest in PPC ads.
In the digital landscape, a PPC campaign brings rapid results. This paid marketing technique will make your cleaning website visible to the top of search results and drive targeted traffic. Thus, PPC campaigns attract qualified leads and encourage them to fill out forms and sign up for free trials- that’s how it converts leads!
With a carefully crafted PPC strategy, you can effectively bring your services to the attention of people actively seeking cleaners in your target areas. This precise targeting will ensure your ads are visible to the right people and boost your chances of success.
In this article, we will provide some tips for creating a successful PPC for cleaning company.
(PPC) Pay-Per-Click Marketing Strategies For Commercial Cleaners
Utilize Ad Extensions To Enhance The Ad’s Value
Use ad extensions in the copy of paid ads for cleaners. Ad extensions refer to additional pieces of detail. The motive is to encourage actions by making ads more informative and engaging.
The must-try ad extensions for cleaning companies are:
Location extension:
Showcase exact information about advertisers’ business location.
Site link:
Offer in-depth content in the context of the ad copy and landing page.
Call Out extension:
Highlights the services’ unique offers, packages, or USP to grab quick attention.
Click To Call Extensions:
The mobile-only extension button drives phone calls directly from clients.
Structured Snippet Extension:
Highlights specific information from text ads that add value to customers.
Try a strategic combination of extensions to drive more clicks and generate qualified leads from the PPC campaign.
Use Negative Keywords For Effective Targeting
Using negative keywords is crucial to optimize your cleaning company’s PPC strategy. Negative keywords serve the exact opposite purpose of keywords. Unlike target keywords, negative keywords do not drive relevant traffic. These are some phrases or words you aim to exclude from your ad’s visibility.
For instance, assume you are running a PPC ad for the target keyword’ office cleaning services.’ As an office cleaning specialist, you aim to get responses from office premise owners.
But the problem is that in addition to target keywords, PPC ads appear for relevant keywords as well. You may find that your ad is visible for relevant keywords like ‘cleaning products’ or ‘janitorial cleaning.’
In this case, your ad will appear and get clicked by the wrong audience. This will lead to the PPC ad spending in vain.
To avoid such circumstance, you need negative keywords. This strategy will help you in effective targeting and budget allocation on keywords that bring leads for your services.
Bid On Branded Keyword To Claim Your Search Traffic
Branded keywords contain a specific name of a business. That means your company’s brand name is its own name. Besides finding valuable keywords, bidding on branded keywords is crucial if you run a renowned brand in your locality.
Competitors can steal from your search traffic by bidding on your company’s brand name. As a result, when people type your company’s name, the search results will show their name at the top instead of yours. It will help them to get search traffic for their companies.
Create A Landing Page to Keep Leads Engaged
When creating PPC for a cleaning company, make sure to create a custom landing page. A landing page is one of the core resources, along with ad copy.
Why Does Landing Page Matter?
As the name suggests, a’ landing page’ means the audience will land directly on the page after clicking on your ad. An impressive landing page guides the leads through an outstanding user experience.
Your landing page needs to be optimized and aligned with the ad content, otherwise it can distract users. Potential clients may feel cheated and leave your site immediately.
Can You Link Your Website in Place Of The Landing Page?
You can link the relevant page instead of a separate landing page. But make sure the page looks appropriate to the ad experience. Cleaning company PPC experts, however, advise to create a separate landing page to because:
– With lots of navigation bars and pages, your website can make users overwhelmed
– Core websites can give a generic experience to users and make customers feel frustrated
By designing a custom landing page, you can deliver more crucial information to users more efficiently. Because it is designed for a purpose, people will quickly capture critical details from it.
The essential elements of a bespoke landing page for a cleaning company include:
-Custom theme and design that give the feel of cleaning expertise.
-Clear, concise, and engaging heading
-Provide highlights and details of cleaning services, their benefits, and features.
-Service packages, pricing, or details of special deals.
-Call To actions
-Client testimonials, certification, or other trust signals.
-Visuals and branding elements
-Unique selling propositions.
Use Remarketing List For Search Ads
RLSA, or having a remarketing list for search ads, is one of the crucial pay-per-click marketing strategies. It will help you drive back those users on your sites who procrastinate.
These people may conduct searches, visit your ad and website, and leave by deciding to contact you later. The RLSA technique targets these users because they are also your potential clients. You can’t lose them.
Monitor The Ad performance and Optimize The Strategy
Have you done it once you launched the ad? No, the real thing will start now. To ensure the results, you must monitor the ad performance constantly. Measuring the KPI or analyzing the reports will help you in two ways:
-Optimization and adjustment of the current campaign.
-Gaining insights to plan subsequent campaigns.
Launch The Campaign For PPC for Cleaning Company Today
PPC is one of the most effective and qualified digital marketing techniques for cleaners. The strategy of PPC for cleaning company can boost brand awareness and attract more business from the local market.
Our experienced and skilled PPC ad strategists at TTC agency can help you. With the guidance of our experts, you can create a customized PPC ad campaign for your cleaning services.
Are you ready to handle more phone calls and drive requests from local areas? Book a free consultation, call us, or mail your query now!