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Local SEO is a wing of the search engine optimization process; instead, we say it’s a lead-generating strategy for local businesses. As a restaurant owner, you will operate mostly in some targeted areas. In this scenario, you will want to make the most of the opportunity to attract new customers from local areas and expand your business.


Local SEO strategy for restaurants will rank your websites on relevant local searches, enhancing their visibility to customers looking for the same kind of foods in your targeted areas.


To say it another way, local SEO will make your restaurant findable and accessible online. As a result, more potential customers from your target localities will recognize your food services. Guess what? You will reach more customers, receive more guests in the eatery, and see a flourishing business.


You need a solid local search engine optimization plan to grow to this height. Worry not! We will share some helpful tips to get what you want with local SEO practices. If you need a customized plan to stay ahead of competitors, consult our local SEO experts now for free!



Local SEO Restaurants: Tips To Drive Local Customers And Conversions


Set up, Claim, and Optimize Your Google Business Profile


Google business profile Listing is a crucial part of local SEO efforts. Let us explain how. Any time you search for a location-related term (such as “clinics near me” or “grocery store near me”), a list will appear immediately before the list of websites. These are business profiles on Google.


People reflect on them first while searching for local businesses. Google’s local listing is also important for voice searches and mobile searches, which are the most lucrative web traffic sources for local businesses.


In other words, location searches revive mostly in terms such as ‘near me,’  ‘best eatery in ….’ Or ‘services near ….’. To make your eatery brand findable on these search results, your brand needs a Google business profile focused on each location.




Given the oversaturated local market, having a complete and optimized profile is critical. The more you make the profile stand out, the more likely it will be visible on relevant searches.


Sign up and set up a Google business profile to take the first step. Now claim the profile and verify your business. Once you are done, now fill up the listing with complete information. Apart from the basic information like address, name, and contact details, add every single detail that customers may want to know.


Write a clear and concise description defining the business and services. Include local keywords, but avoid stuffing or irrelevant uses. Fill in the attributes like outdoor seating, takeout, delivery, or dine-in. Fill in the business hours and give the most accurate information.


You will want to add high-quality images and videos of the ambiance and exterior. One critical thing you must ensure is effective review management. First-time visitors will weigh in to get a snippet of the experience they are going to have.


So, ask for reviews from happy customers while they are about to pay for food. Reply to their feedback to take advantage of the opportunity to build a bond. You can say thank you or one or two lines expressing gratitude.


Make sure the information you provide is relevant, exact, and consistent with other listings. A Google business profile can elevate your business reputation. On the other hand, negative reviews can also defame your brand and stimulate lead loss.



Use Location Keywords on Websites

Keywords are the backbone of SEO. Local SEO works in the same way. Keywords are customers’ language. To put it another way, the phrases or words customers use on search bars are keywords.


For local SEO restaurants, you will want to find and utilize location-based keywords. The most common local keywords for restaurants include terms like foods, eateries, cuisines or area-specific words. Your target location is Los Angeles; the target keywords may comprise specific localities, local foods, or communities popular in LA.


Given the stiff competition, best local SEO experts recommend focusing on long-tail keywords. They are the most effective tools to attract relevant traffic and capture potential leads. Let’s take the same example of local SEO in LA.  Best brunch spot in Downtown LA, and ‘best tacos Al pastor near me’ are some best examples in this case. They reflect on some specific intent.


These long-tail phrases enhance conversion best because most people use them when their intentions are clear.


However, you can’t completely ignore the short-tailed keywords, which help build niche authority. If you offer the best Mexican or Seafood in the town, use ‘best Mexican foods’ and ‘seafood’ as your target short tail words.


So, find the best set of keywords by conducting research. You can use free or paid tools, like Google Adwords keyword planner, Semrush, Moz, and Uber Suggest.


Once you get the checklist of target keywords for SEO, make strategic use of them. Optimize location pages and make the content keyword-rich. Meta tags, descriptions, title tags, and headings are some places where you can place the terms relevantly.


It’s crucial to remember that keyword stuffing is a big no-no. Google considers overusing keywords a spamming technique, and this is not good at all for ranking.


By integrating keywords in websites, you will make bots understand the context of the pages better. Keywords boost your website’s value to users and online visibility. You can attract poetical leads for your restaurant by using high-quality local keywords.


Post Content


Content is the king of the SEO realm. No matter what SEO strategies you adopt, without posting quality content, nothing will work. Many small businesses have flourished in the target market only after adopting a strong content marketing plan.


The same happens in the case of local SEO restaurants. Content increases web presence and makes the website appear in relevant search results. The motive is to offer value to Google users and make them favorites. In exchange, Google itself gives the site priority in organic searches.


Content creation is a cost-effective way to generate potential leads and acquire new customers. However, crafting quality content is a daunting task. You will have to maintain consistent quality. The information in your content has to be authentic and top-notch.


To get more insights into quality content creation, refer to Google’s EEAT Guidance. There are several options available when it comes to creating and sharing content to create buzz about your brand.


Post informative blogs rich with target keywords (this does not mean keyword stuffing) and share how-to guides for kitchen hacks and recipe videos on social media platforms and websites. Include the terms local customers use to conduct searches relevant to the target niche—craft graphical content like infographics. Publish downloadable E-books with easy-to-make recipes. Kitchen scenes are the best visual content resource for your restaurant’s online platform.


The motive is to attract relevant customers and convince them to try your food services. That is why the content must be appropriate and highly engaging. More and more brands use content to reach customers and penetrate the market faster. It is now proven to be more effective than traditional marketing methods. The research found that the conversion rates of content marketing adopters are 6X higher than non-adopters.



Increase Foot Traffic With Customized Local SEO Plan From TTC Digital Agency


Building a local SEO plan from scratch is difficult, especially when you have scarce time. Let us help you. As local SEO experts, we provide a customized plan tailored to your goal.


TTC Digital Agency is a comprehensive restaurant digital marketing service company. We have a skilled team of professional techies and marketers.  Our professionals can mix the right component strategy, enhancing findability and marketing your restaurant brand to potential local customers. We help to attract the right audience, generate a high volume of valuable leads, and boost conversion to reflect the results in numbers.


Are you ready to collaborate with our data-driven professionals? Contact us now to get a result-focused plan for your restaurant SEO campaign.

Frequently Asked Questions

Ensure your Google listing is complete and accurate, build NAP consistency, manage reviews and improve ratings, utilize Google posts and local link-building techniques, and implement enhanced on-page SEO techniques.