How to Start a PPC Campaign for Your Window Cleaning Business?

Targeted PPC ads have gained popularity in recent years. But is every popular thing good for your window cleaning business? Well, you don’t have to, but PPC is. PPC campaigns have 200 % returns. The most surprising thing is that paid results capture 25.3% of clicks when LSAs are displayed. It may interest you as a window cleaning business owner. Are you thinking of starting a PPC window-cleaning campaign? First off, you have made the right decision. But what’s next? This blog post will provide a beginner’s guide to the campaign.

Know The Basics of PPC Ads

PPC (Paid Per Click) is a paid online advertisement. As its name suggests, you will be charged a ‘per click bid amount’ only when someone clicks on your advertisement. Now the question is, how is the bid amount calculated? It’s a flexible decision. The bidding amount depends on several factors. They include the competitiveness of keywords, platform, and audience type. You decide on these factors based on your preferences and budget.

What are The Goals of PPC Campaigns?

‘The goal of the PPC campaign says it all! At the beginning of campaigns, you will have to decide the goal clearly. Yes, first in mind, but later in the account settings. The goal of PPC varies. But, the key purposes are:

• Lead generation
• Demand generation
• Increasing brand awareness
• Increasing sales

How Do PPC Ads Work?

Before starting the PPC campaign for window cleaning, you must understand how a PPC ad works. Let’s take an example. Let’s say that users search for ‘top office window cleaners in LA’ on Google. Your ad will show up on the search results on the top SERP. If the user clicks your ad, you will pay the bid amount. But there is a catch. Not all PPC ads drive results. The ad’s performance depends on relevance, bid amount, and quality. The relevance depends on the choice of keywords, negative keywords, and how precisely you set the target.

What are The Right Platforms for PPC Window Cleaning?

There are various platforms to choose from for running a PPC campaign. Choosing the right option is vital for your window cleaning business. Otherwise, you will not get the desired reach on the targeted audience. When it comes to the leading platform, cleaners trust the following options:

• Google ads
• Microsoft advertising
• Online ads on Instagram and Snapchat
• Facebook ads
• Local service ads on online listing and lead generation sites (Google, Yelp, Angie’slist)

Read more: How to Utilize Social Media for Window Cleaning Business Marketing

How to Build a Successful PPC Ad Campaign?

Research the Keywords and Create an Ad Group

The journey of a PPC ad campaign starts with choosing the right keywords. Wondering how you can streamline the search? We have a secret weapon for you. Use the trick of narrowing down the audience list. First of all, understand your audience. Who are they, and what do they need? Create a customer segment. Based on the segment, create an ad group and identify the ICP (ideal customer Profile). Now, each customer segment uses a set of keywords. You can make use of Google Keyword Planner, which is a free tool from Google. But, if you need more insight, you can invest in premium tools like Ahrefs and Semrush. It’s worth your money.

Decide the Ad Type

Many platforms bring many types of PPC ads. The PPC model is diverse. Some of the best ad types a window cleaner can explore to maximize PPC ROI are:

• Search engine ads
• Website PPC ads
• Display ads
• Remarketing ads
• Gmail ads
• In-app ads
• Video ads
• Graphical or image ads

Choose The Right Platform

The platform is your stage where you can show creativity. Google ads and Facebook are best for beginners. It helps you reach people who are searching for your services. When choosing the right keywords, focus on hyperlocal visibility. Where does your target audience spend most of their time online? What is their search behavior on various platforms? Reflect on these things.

Negative Keywords

PPC keywords have varieties. You can choose the keyword mix as per the requirements. Besides the positive keyword, you have to spend time searching for negative keywords. What are negative keywords for? It will prevent your ad from showing up to an irrelevant audience. Let’s take an example. If you set the negative keywords for your window cleaning services, the potential terms will be:

• Window cleaners for home [subject to product, not services]
• Window cleaning job
• DIY window cleaning
• Window Cleaning products or supplies

Create a Compelling Ad Copy

Your ad copy is the first point of interaction with the audience. So, try to make it countable. It’s time to show some creativity. There will be no rule of thumb for this. But you can use the following outline to reach the starting point:

• Idealize the theme of the ad based on targeted keyword
• Decide the ad copy structure
• Brainstorm two to three compelling headings and CTAs
• You are almost done. It’s time to combine all parts. Place the heading. Write two to three concise lines in the description and keep CTAs in the last.

When it comes to creating ad copies, keep these pro tips in mind:

• Avoid misleading statements; try to say something that adds value to readers.
• Highlight the unique selling point in the copy because your target users are looking for a solution. They do not expect any vague promise or commercial statement.
• Include keywords in the heading and copy where they sound relevant. For CTA, keep a direct statement that reflects what’s next.

Create a Landing Page

People will land on the landing page after clicking on your window cleaning ad. So, make sure it does not disappoint the targeted users. If buyers see something irrelevant to the ad, they will just leave in seconds. Actually, the real catch lies in the landing page. This is the place where you start keeping the audience in the loop. Make sure the landing page is optimized for speed and user experience. It should be focused on the ad goal, and the target users should find it easy to connect. Add a compelling heading, landing page content, and a clear CTA that tells the audience what to do next. You can link the CTA to the appointment booking form. As window-cleaning PPC experts, we recommend adding trust signs: link testimonials, portfolios, or reviews on the landing page. We also recommend mentioning every single detail a user can ask for. This may include your contact details and an email address for sending queries. We would also clearly mention your location or showcase the local map location of your window cleaning business.

Set the Budget

It’s crucial to decide on a relisting PPC ad budget for your window cleaning services. We can assume you are a beginner to PPC window cleaning, as you are here! So, start by deciding on the duration of the ad campaign. Now, evaluate the cost structure in various platforms. Decide the average CPC rate. Although there will be no rule of thumb for this, if you are targeting Google, $30 to $50 is pretty good as a starting point. You can always scale the Google ad budget up or down based on current performance.

Device and Location Targeting

Targeting multiple devices and locations gives cleaners advantages. Try to target your cleaning ad across devices. Your targeted devices should be at least mobile, laptop, and tabs. People do local searches on tabs, mobiles, and laptops. When setting the location, mention the exact location surrounding your target location.

Ad Extension

Ad extensions are available on Google ads. They will make your ad stand out among others. What exactly is an ad extension? PPC ad extensions aim to make an ad more engaging and informative. They give buyers extra information. Some of the common types of extension that a cleaner take benefit of include:

• Site link extension: Add extra and relevant links to your ads. However, the site link should be appropriate to search terms.
• Call extension: Include the phone number in the ad. It’s more like a quick call to the business to get information.
• Location Extension: Show your business address or proximity. It helps your local customers easily. However, you will need a GBP account to use the location extension for Google ads.

Schedule Ads

Schedule ads based on your requirements. Most window cleaners have brick-and-mortar stores. So, try to run ads during business hours so that you can receive or entertain phone calls during working hours and ensure conversion.

Retargeting Ads

Not every click converts, and here, retargeting ads are invaluable. Retargeting ads can remind visitors of services and bring them back to the funnel. It also helps you reach those people who got distracted by the closing point. Design tailored ads for specific actions. Google ads facilitate the best retargeting ads through dynamic retargeting. Setting up a remarketing campaign on Facebook is also effective.

Performance Tracking

We have entered the technical side of PPC. The technical side’s focus is more on tracking the performance of your PPC campaign. There are many tools available that you can use. But in the beginning, you should stay minimalist. This will make it easy for you to track performance and optimize the campaign setups. Link your Google Analytics to your PPC account and track user behavior. Keep an eye on the ad’s quality score. Track the ROI and ROAS to gain insights into performance. Review the keyword performance regularly and run A/B tests on the ad copies and landing pages. Track regular actions like clicks, sign-ups, and form fill-ups for conversion tracking.

Read More: Window Cleaning SEO: 8 Proven Strategies to Rank High

Conclusion

In conclusion, we can say that PPC is a journey. It happens when you continuously analyze and fearlessly experiment. Testing different features and strategies can make you feel confused. But don’t worry; this blog will help you get a good beginning on PPC window cleaning efforts. Got a question about PPC? Contact us now for a free query call!