Do you think there is a need to quickly assess digital readiness? Well, yes there is and no one can deny that.
Making it simpler for customers to do business with you is the key lesson health and wellness digital marketing teams have learned over the past two years.
Although the transition of customers to digital had already begun, the pace has accelerated as a result of recent developments.
Let’s talk numbers……
A good example is the results COVID-19 Marketing Quick Poll, which questioned marketers about the evolving customer behaviors they anticipate to continue long after the crisis. indicating heightened aversion to risk (59%), increased preference for digital commerce (78%), increased expectation for proactive brand communications (78%), and increased use of social media to engage with brands (84%).
It’s critical to take a step back and evaluate your team’s readiness now in order to create the proper tactical action plan and develop the correct digital marketing strategy or hire the healthcare SEO agency:
- How are your current clients feeling about this new normal?
- What could we do to earn their confidence and demonstrate to them that we understand their current needs?
- Do we have a thorough understanding of how they interact with our business and brands—not just on our website but also on mobile and social media?
- What main elements make up our modern digital footprint?
- Do we have the necessary digital resources to carry out our plan?
- How will you market wellness products?
- Do we have the agility to adopt a more flexible method of evaluating, learning, and choosing new digital platforms?
5 Important Digital Marketing Strategies For Health & Wellness Centers
Make data-driven decisions about your marketing
Death and taxes are said to be the only two certainties in life. One thing is for certain, though: the data are accurate. The time has come for you to adopt every piece of information you can gather about your company’s operations and customer behavior.
p>You will learn more about the efficiency of your digital assets and digital marketing programmes, both separately and in combination, the more data you are able to gather. Aso, a wellness marketing agency can also help. And Of course, you can also begin with Google Analytics when it comes to data.
Top data points to pay attention to are:- Traffic
- Users
- Channels
- Behavior
- Source/Medium
- Referrals
- Having this knowledge, you can:
- Analyze the information and evaluate its implications.
- Plan how your brand can profit from this information in the best possible way.
- Make your website, social media channels, and email marketing’s digital content more effective.
- Keep an eye on achievement to stay current and stay ahead of the competition.
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Conversion Rate Improvements
One of your most crucial digital marketing metrics is boosting website conversions. But what precisely are the conversion points for your website? Conversion rate optimization, or CRO, sometimes seems intimidating, but it doesn’t have to be.
Conversion rate optimization, or CRO, sometimes seems intimidating, but it doesn’t have to be.
According to Neil Patel, the internet’s de facto expert on online optimization and monetization.
“In internet marketing, conversion optimization, also known as conversion rate optimization (CRO), is a system for increasing the percentage of website visitors who become customers or, more broadly, take any desired action on a webpage. The common name for it is CRO.
Even though it can be broad and complicated, concentrating on a few essential core actions will keep you on the right track. Here are the main areas you should concentrate on:
A/B testing is time-consuming, but the learning and applicability it provides make it worthwhile. You may consider testing the following items:- Various headlines
- Incorporating various media, such as graphics, photos, and videos
- Locations on the page and nuances in the language used for the call-to-action
- Page layouts: drop-down menus, side menus, and image placements
- Alternative copy strategies, such as how you present your products or services to customers
- Enhancing the content of your website
- Creating and improving landing pages
- Updating conversion form templates
- Live chat and completed contact forms
- Increasing your online presence
- Also Read: Measure social media ROI
Continually Update Your Online Content
You must keep updating the content on your website in order for it to be current or long and pertinent to search engines like Google, which are constantly crawling the internet.
Making intriguing and thought-provoking content with your target audience in mind helps to keep visitors coming back to your website in anticipation of what comes after that. To perform these, a proper healthcare SEO agency should be hired who also has specialization in implementing marketing strategies for health and wellness centers
These are some examples of the types of content you should regularly add to keep your online presence relevant and up-to-date.
Blog posts are an organic way to add value to website visitors, reaffirm your values, and establish your authority in your field.
Videos are a fun way to share presentations, new products and services, as well as other important information.
Shareable eBooks extend the reach of your knowledge and assist establish your authority.
Maintain the freshness of your social media content off-site by posting customer-relevant facts, deep insight, as well as calls to action that direct people to your website.
E-mail Marketing and Messaging
Despite being around for such a long period, email remains an extremely powerful tool. Especially in comparison to many other health and wellness marketing strategies that companies use, email marketing offers you an amazing return on investment (ROI).
Even so, a centralized CRM (customer relationship management) system like Salesforce or Hubspot can be used if you want to do it correctly. Unparalleled collection of data and interaction opportunities can be offered by a properly configured CRM system for businesses. Some of the numerous advantages include:- To begin, capture email addresses.
- Username gathering for segmented and personalized one-to-one communication
- Monitoring integrated qualified leads helps you identify your successes.
- To get to understand your clients and have them get to understand you, use lead nurturing
- Managing a list to develop relationships
- Autoresponders ensure continuous communication
- Campaigns using drips to keep the dialogue going
- Tracking conversions to comprehend and improve as necessary
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Build strong connections on social media platforms
75 % of customers share branded content using social media platforms. That means the more you create connections over social media platforms, the better you get reach. Build up a strong social media marketing strategy for your health and wellness brand that finds people connectable and relevant to their values. Pro tips for a successful social media strategy
- Plan well-planned content in diverse forms
- Try new concepts every time
- Devote time to research to know your audience
- Address the queries and pain points of target users
- Take part in the trends to get attention
- Also Read: Social Media Management Tools for Your Business
Go Virtual
This new normal that we are living in goes far beyond working from home and avoiding social interaction. In aspects that would have been unfathomable not too long ago, we are all residing and working virtually today. However, we have all become accustomed to online happy hours, Zoom and Microsoft Team meetings, and family gatherings that are held in virtual spaces.
What once took place in homes and halls stuffed with newlyweds, conference goers, and trade fairs attendees is now confined to computer and desktop screens with verification boxes of family, friends, and work colleagues. You have to make adjustments and offer more virtual chances to remain connected because you understand that the decision to stay linked with your patients or clients will inevitably change.Summary
Here are five digital strategy recommendations mentioned for health & wellness marketers. They are merely the tip of the iceberg in terms of business growth potential as the new normal settles into the status quo. However they should be considered paramount. To learn about the same in detail, read the article till the end.