Are you finding a way to grow your cleaning business on Instagram? Why should not it be? 37.74 % of active users of the internet around the globe access Instagram regularly. Hence, Instagram creates an opportunity to reach potential customers faster. To use Instagram for cleaning business, you need a powerful strategy.
In this article, we will share a step-by-step guide to promote your cleaning business on Instagram. You will be able to promote and attract more customers for your cleaning business by the end of this article.
All You Need To Know to Use Instagram For Cleaning Business
How To Set Up An Instagram Account For Your Cleaning Business?
You can use Instagram both on the web and app. To market your cleaning business through Instagram, focus on the guides as follows:
Download and Install the Instagram App
– Download the Instagram application from the Apple Store (iOS devices) or the Google Play Store (android devices).
– Install the application on your devices.
Sign up for a new account
Open the Instagram application and sign up to the app using your business email address or phone number.
Create a Business Account
Once you sign up for your Instagram account, start setting up your business profile by filling up details like business name, password, etc.
Choose a Username
Set a recognizable user name that reflects the name of your cleaning business and is associated with your cleaning brand. Make sure customers can easily remember the name.
Optimize your Instagram profile
Add profile picture
Add a relevant profile picture that represents your cleaning services and create a visual identity for your cleaning business. You create a unique logo and put this in your Instagram profile picture. This practice will make your Instagram profile look professional and stand out among the competitors.
You can consult social media optimization experts to optimize you Instagram presence for you target customers.
Write an Engaging Bio
An Instagram bio is a small and concise description of your cleaning business. It will introduce your cleaning business to target customers. So, make sure to create a concise bio for Instagram business cleaning, share the locations of your services, and mention your services. Incorporate your target keywords and share your website’s link in the description.
Provide contact information
Include your contact information such as email ID, WhatsApp number, and email address.
Connect to Facebook
If you have a Facebook business account, you can connect this to your Instagram account. This will allow you to conduct cross-platform promotion.
How to Use Instagram for Cleaning Business?
Instagram will build a strong online presence for your business and showcase your expertise to potential customers. It is an effective channel to connect potential clients and acquire new customers for cleaning services. You can use Instagram for cleaning business and bring the most out of it by:
Creating high-quality content
Share high-quality content for your Instagram posts. Make sure these social media posts for cleaning business deliver the brand message rightly. These posts can include before and after photos, client testimonials, and a glimpse of the work process or informative posts.
Related Post: Role of social Media optimization experts
Engage With Your Potential Customer
To use Instagram for a cleaning business, you have to engage your potential customers on a personal level. It will leave a positive impact on customers’ psychology and will not make you forget your brand name easily.
social media specialists for cleaning business use hashtags strategically to enhance your post reach organically, increase views, and attract potential clients. Here is a quick guide to using hashtags effectively:
Understand your audience and identify the hashtags your target audience is likely to use
– Create branded hashtags
– Encourage customers to use these tags while sharing UGC (user-generated content)
– Find a balance between popular and niche-specific hashtags.
– Use location tags, trendy tags, and relevant hashtags.
– Limit the number of hashtags within 10 to 15.
– Regularly check the performance of your posts and hashtags.
Run Paid Ads
Instagram is an amazing platform to run targeted online ads. This will boost your profile visibility instantly and generate leads for your services. Instagram ads are an amazing online marketing tool to boost brand recognition and acquire new target customers.
With targeted Instagram ads, you can make your ads appear to customers belonging to specific ages, locations, or targeted income groups.
What Type of Posts You Can Share on Instagram?
Here are some of the best social media post ideas for cleaning business that you can utilize to create Instagram posts or paid ads.
Instagram posts can be of four types, such as:
– Photo posts
– Carousel posts
Make this post more attention-grabbing by adapting the following ideas:
Share a Glimpse of Behind The Scene
Share compelling photos, carousel posts, or short reels on behind-the-scenes moments. Make sure to post that will trigger interest among them or showcase your commitment to customers.
Share Before and After Photos
Showcase before and after photos to showcase the transformative power of your cleaning services. This will attract new customers for your cleaning business and promote your new services to existing clients.
Share Client Testimonials
Share positive feedback and client testimonials on Instagram for cleaning business. This will encourage your followers to become your customers and try your cleaning services.
Share Cleaning Process and Tips
Share valuable tips and tricks through posts, IGTV videos, and reels. The motive behind promoting tips and, the work process is to establish your cleaning business as an industry expert.
Share post achievements and milestones of your cleaning team members. This will showcase you to industry experts.
Post Fun Facts and Infographic
Share interesting fun facts on cleaning and create informative tips on cleaning and maintenance services or provide holiday cleaning tips.
Share Product Recommendation
Share recommendations, reviews or share helpful resources to identify the best cleaning product for cleaning needs.
Need an Expert To Handle Instagram For Cleaning Business? Book a Free Consultation Now!
TTC is the best social media specialist for cleaning business. We will provide an affordable Instagram marketing plan for your cleaning services. We will also handle your business account on Instagram for cleaning business. To get a demo plan for your cleaning business, mail us or book a free consultation with our team now!