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Posted by & filed under Digital Marketing, Blog, Restaurant.

Right from the start, using digital tactics can help a food brand to be in an ideal position in the food industry. Over 40% of people learn about food digitally. That is why it is required to conduct marketing through the digital route to extend your food brand at a fast pace. Taking help from a restaurant digital marketing agency will help you to gain more insight into it.


Optimize The Website

Having a responsive and optimized website is a must to flourish in this digital realm. Building a mobile-friendly website with good navigation features is necessary.  A Food brand website should have clean, eye-catching layout. Vividly recreate the ambiance of your restaurant on your website for potential buyers. Give them a virtual tour of your restaurant from your website to earn more attention.

Tips for strategy

  • Make it mobile-friendly.
  • Responsive UI design.
  • Up-to-date information.
  • Include high-quality images.
  • Put SEO-optimized website content.
  • Optimize the speed of the website and its loading time.

Take SEO works seriously

SEO works is a crucial part of a restaurant digital marketing strategy. Why taking up SEO strategy is necessary for a food venture? Your brand’s website will appear at the top of organic search results with the help of SEO techniques. As a result, you will earn higher web traffic, sales lead, and conversion rate.

SEO For Restaurants

Tips for strategy

  • Conduct keyword research.
  • Make a strategy for keyword implementation.
  • Earn valuable backlinks from websites that have good SEO rank.
  • Ensure to have a bug-free-smooth running website.
  • If you are not confident enough, hire a restaurant digital marketing agency.

Utilize the Power of Influencer Marketing

According to a report, 86 % of women use social media to get advice before purchasing anything. 49 % of consumers depend on influencer suggestions.

Tips for strategy

  • Try to connect with a social media group from the locality where you operate your brand.
  • Choose influencers who belong to the same category or niche. As an example- try to connect with the food blogger, travel bloggers, or with food bloggers or food critics.
  • Before choosing the ideal people, make sure their value and your value match at the same level.

Build up a Local SEO Plan

46 % of all Google searches are made to search for local information.78% of location-based mobile searches result in an offline purchase. “Near me”, and “close by” types have increased by more than 900% in a span of two years.

All the statistical data is directly indicating towards the power of local searches. Getting a higher local SEO ranking will make people consider your restaurant a prominent option. As a result, you will be able to achieve the brand’s authority in the market.


Tips for strategy

  • Listed your business on several online directories, and online review platforms.
  • Don’t forget to provide all the essential details while creating the business profile.
  • Create a Google business profile through GMB.
  • Integrate your profile with Google Maps to make your brand reachable and findable.
  • Post videos, and photos and provide seasonal offers.
  • Make a partnership with famous food delivery apps.
  • Boost the brand’s credibility by posting positive reviews and answering all negative ones.

Read: Boost Sales with Local SEO for Restaurant

Build an Impressive Social Media Presence

Social media advertising CTR is gradually increasing by 0.1% each year. Building and maintaining an appealing social media presence have positive impacts. Through social media marketing techniques, you will reach your customers easily.


Tips for strategy

  • Post engaging and unique content.
  • Keep yourself up to date about the trends
  • Make an impressive landing page and link it to your social media account.
  • Put impactful CTA.
  • Directly communicate with the buyers
  • Ask for their feedback.
  • Post about discounts and offers.
  • Post images and videos.

Be active on the Online Review Platforms

Online reviews have a direct impact on buyers. Nowadays buyers check online reviews before choosing any product online.

Tips for strategy

    • Appreciate the positive reviews.
    • Answer the negative reviews by taking feedback to serve better in the future.


Overall tips to build a strategy

    • Focus on building brand image.
    • Build up a strong local SEO strategy.
    • Establish a loyalty program.
    • Provide additional benefits to regular customers to get a customer base.
    • Try out to be popular.
    • Make digital partnerships with other social media influencers.
    • Hire a Restaurant digital marketing agency.
    • Take up email marketing campaign.

Pro tip

If you got confused about taking the right path to start, take help from a Restaurant digital marketing agency!

How to Receive More Orders Online From Local Customers?


•    Be active on social media profiles and boost brand engagement there to make people curious about your food brand.

•    You provide attractive offers and discounts on promotional coupons-make it viral in the digital space.

•    Work hard on creative strategies that make your brands catchy to the audience.

•    Collaborate and do paid ads on popular food delivery platforms, and bid on keywords that totally go with your lip-smacking specialties.

•    Strengthen your POS system to boost online ordering marketing.

•    Turn your website mobile-friendly and SEO-friendly.

•    Claim or set profile on Google business profile and put local keywords. Make sure to use those same keywords on your location pages.

•    Gets your food brand listed on popular restaurant business listing sites.

•    Conduct restaurant email marketing to make users aware of new offers and extended services.